Branding Digiview

"Digiview" is a computer monitor private label brand created by Continental Technology Inc. (CTI) -- a computer and components distributor. GRID was retained to assist CTI to develop this brand in the dealer / VAR market.

GRID designed "Digiview" Brand Identity devices including the brand logo, product packaging, literature standards, sales sheets, POPs, gift items, as well as trade magazine advertisements. Digiview monitors were also promoted by CTI in its distribution channel ads (designed by GRID), together with other brand monitors and PC components.

When Digiview HR-1709 model was named PC World Magazine's "Top 10 Monitors" ; seizing the opportunity, GRID created a "Better, Better, Better" ad campaign which substantiated the "Digiview advantages" -- based on that evaluation report. This ad campaign successfully put Digiview on the national bestsellers list, at the same time established its reputation as a good value brand. More positive reviews followed.

As Digiview's business accelerating, CTI decided to strengthen Digiview's brand recognition and to differentiate / elevate the brand image. This time, GRID created the "Futuristic Monitor" brand image ad which was run for more than a full year; combined with poster/POPs and gift items of the same design theme at retail locations, it successfully promoting the entire product line of seven different models.

CTI and Digiview brand were later bought out by another corporation.